Marketing: Our Favorite Superbowl Advertising

Superbowl 2015 surpassed The Most Watched TV Show Ever. In case you are wondering, it was “Who Shot JR?” from the 1980’s hit show Dallas. Football is our second favorite season behind autumn. Some of the better Superbowl advertising campaigns were those promoting good will and dads being important in the lives of children.

Some of the better Superbowl advertising campaigns were those promoting good will and dads being important in the lives of children. We took notice that Twitter should be gloating this morning as their concept of the #Hashtag has really become mainstay where companies once posted their social media in commercials. The hashtag is searchable and has made advertising trackable.

Here were some of Do It Dude’s team favorites:

Dove’s #RealStrength

Coco-Cola’s #MAKEITHAPPY

Minions Movie

Sprint’s Super Apology

Nissan’s With Dad

Generally, goodwill and humor dominate advertising during the Superbowl. Some of the advertising we were not fond of were the Nationwide commercial with the dead kid and the Kardashian girl for T-Mobile.

As a general rule, we think all publicity is good publicity, so Nationwide’s Superbowl advertising just needs some spin. We also feel that placing celebrities in advertising loses brand credibility and/or leads to confusion. Sorry T-Mobile!

What were your favorite Superbowl advertisements?

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